I am a talented creative director and designer with over 10 years of professional experience in web, multimedia, mobile, kiosk design, user interface, print, traditional art, management, marketing, data and content coordination.
I am skilled in gathering requirements from business partners and translating them from concept to completion. In addition, I have a proven track record directing multiple projects with aggressive deployment schedules. I have an impressive background leading teams, developing innovative branding, crafting educational training material, and pioneering solutions for a wide range of audiences. I am adept at working individually and among cross-functional teams to produce quality results on time and under budget.
Creative Director, Media Services- Southern Wine & Spirits of America
Overview: Responsible for the unified standard look, feel, and user experience for the largest alcohol distribution company in the U.S. Oversaw the design and layout for web applications, defined design criteria, developed logos, brand identity, and brand guidelines to ensure successful programs through a mix of all media elements. Handled coordination to include day-to-day management duties, and deployment of enterprise wide solutions including sales force automation devices and other forward thinking solutions.
Coordinated enhancements, managed projects and teams, mentored designers, ran usage, traffic, and sales reports, conducted demos, designed flash presentations, brand kick-offs, QA (load and regression testing),and gathered approval for applications through user-acceptance testing.
MDM: Spearheaded, designed and coded user interface, wrote business and functional specifications for a half million dollar enterprise level web-based solution for a master data management project which served as a data reconciliation system and helped to standardize classification for all items and product attributes including digital asset management system. Worked with Subject Matter Experts to normalize content and create workflow. Coordinated with 3rd party plus in-house development teams to integrate this single source cloud data management system with proprietary applications. http://MDM.SouthernWine.com
B2B: Gathered requirements, designed user interface, and wrote documentation for the online selling channel as well as deploying the website that brought in over $20 million nationally and grew business more than 3x the revenue of each past calendar year through web and traditional media marketing. Interfaced with in-house business units, customers, and suppliers to meet local regulatory / compliance requirements and create a productive relationship with executives throughout the nation. http://www.SouthernWineOnline.com
CMS: Designed user interface and deployed intranet, public facing website, and importer site built with DNN and SharePoint. The intranet helped reduce printing costs to save the company more than 6 figures annually. Worked to create workflow strategies to improve efficiency and manage content. Also sent weekly e-mail marketing newsletters with updates. http://www.SouthernWine.com http://www.Shaw-Ross.com
AT&T Park / SF Giants: Flash application design and development for dashboard and display (03.10) Willy Wonka: Design comps and production art on Flash website (03.10) Text-2-Security: User Interface mock-ups (02.10) JCPenney NYC Store: Design and Production Art on mobile site and web form (02.10) AT&T 28 Days / Black History: Design and Production Art for http://www.28days.mobi (01.10) Microsoft 7 Things: Design compositions for mobile site (10.09) JCPenney Joy of Giving: Design and Production Art for http://holiday.jcp.mobi (10.09) Tylenol Achoo!: PowerPoint presentation and mobile compositions (09.09) Monster.com / NFL Fandemonium: Design, Production, & e-mail newsletter http://www.nfl-monster.mobi (09.09) AT & T / Dallas Cowboys Mobile: Design, Production Art, & Print Poster for http://www.ringofhonor.mobi (09.09) State Farm No Doubt: Design, CSS, XHTML for touch screen kiosk (05.09) Bank of America Mobile: Design and Production Art for website in English / Spanish campaign (04.09) Victoria Secret Pink: Production Art for http://www.vspink.mobi (03.09) Bacardi Mobile: Design and Production Art for recipe database http://www.RumDrinks.mobi (03.09) State Farm Jon Ron: Design and Flash UI for touch screen kiosk (03.09) State Farm Latino Billboard Awards: Design, CSS, and XHTML for touch screen kiosk (02.09) Grey Goose Vodka Mobile: Minor Design, Production Art, CSS http://www.ggdrinks.mobi (12.08)
Overview: Created marketing strategies for emerging web and new media solutions for large and small organizations. Managed external business partnerships with resources and clients whom outsourced web-based projects to my organization. Wrote formal proposals, business requirements, and creative copy for online ad campaigns. http://www.darkhourstudios.com
Tippett Studio: Partnered with Media Elements and created proposal, quote, and timesheets to design a rich interactive content management solution for Tippett Studio, a visual effects company for Hollywood films like Matrix Revolutions, New Moon, Beverly Hills Chihuahua, Men in Black 2, and more. Wrote business specifications and coordinated with off shore development team to craft a powerful customized Drupal-based CMS application that helped to create work-flow for human resources, Tippett’s clients, as well as new movie projects. http://www.tippett.com (10.09)
Cisco: Designed a multitude of interactive internal presentations and e-mail newsletters to communicate and coordinate project status. Project outsourced by Comsys. (04.09)
Cisco Virtual Ball Park: Developed design, scripting, and functionality for a Flash selling tool which runs locally on the sales personnel's client machine. Project outsourced by Heartwood Studios. (02.09)
Intellect International (USA): Managed client relationship and negotiated to design skin for their online web presence. Handled essential business functions such as creating work orders, invoices, and contract. http://www.ii-usa.net (01.09)
Heartwood Studios: Designed and developed e-mail newsletter, created Flash applets for the website, mock-ups for Visuual.com, and production art. http://www.hwd3d.com/ (10.08) http://www.visuual.com/ (01.09)
Verizon - Games on Demand: Worked to establish a business relationship with Exent for Fishdom game marketing campaign, banner, buttons, and pre-production on game trailers. http://verizon.gamesondemand.net/ (09.08)
Created Flash-based games, quizzes, page layout, graphics, greeting cards, CD/online Media Kit Presentation and Print Media Kit
As Webmaster maintained and updated daily content of a large volume commercial website
Worked with the engineering team in a Visual Source environment to integrate graphics and dynamic content on different levels. This included creation and editing of html (hand-coding) using Cold Fusion and Home site with mixed scripts of PHP3, JAVA, and server side code.
Director of online Media & Design, Founder- Dark Hours Studios
February 2010
I’ve been exceptionally busy these last few months. In November my wife, daughter (pictured above), and I went to Florida... I was there for business but after that we checked out Vizcaya, Las Olas Blvd, Mai-Kai, South Beach, The Hindu Temple, Hard Rock, and a lot more. Aside from that I’ve been busy on various side contracts, reclassification for SWS, as well as life in general from Diwali to Lohri to Christmas. Locally in San Fracisco we checked out the Dosa and The Stinking Rose. Dosa is probably the best Indian food I've had in ages and The Stinking Rose is pretty decent too. Lastly, I posted some new articles on meditation at Arya Veda so check them out.
Director of online Media & Design, Founder- Dark Hours Studios
August 2009
Welcome into the world my daughter Riya Anand. She was born on August 14, 2009 at 6:53pm and is an action-packed lil' ball o' fun. Riya means "flower" and numerology wise people with this name tend to be decisive and good with money. They try to have a balance between the physical and the spiritual worlds. They can often be a successful entrepeneur, and are often striving to reach ever higher goals and positions. Plus people in the U.S can pronounce it easily! Needless to say I took some time off contracts and SWS to help out at home. I'm working with a 3rd Party named SKUForce at work to build an item classificaiton system. It's a pretty huge task but doable.
Director of online Media & Design, Founder- Dark Hours Studios
April 2009
For our third anniversary my wife and I went to Teatro ZinZanni in San Francisco. The show was excellent and the food was delicious albeit it had small portions. We also went to Monterey Bay Aquarium (pic above) and saw the exhibits, restaurants, and surrounding beach. Aside from that I’ve been busy working on the Bank of America mobile website and some new job related work at Southern.
Director of online Media & Design, Founder- Dark Hours Studios
January 2009
I've been exceptionally busy working on numerous projects and working late hours. I recently finished up a few projects for ipsh! doing mobile sites for Grey Goose and Bacardi + a touch screen kiosk for State Farm's Billboard Latino Awards. Aside from that my buddies at Dark Hour Studios and I have been finishing up a client Flash presentation for Cisco that Heartwood Studios forked over to us. If that isn't enough we also worked on the website design for Intellect International which provides SaaS. Even with all this work I did manage to squeeze in a few days and nights in Lake Tahoe with my wifey... it was a nice experience. We stayed at Harrah's and it's a pretty decent place. We did find a great little Indian restaurant called Nikki's Chaat Cafe, the food is excellent and I recommend checking it out.
Director of online Media & Design, Founder- Dark Hours Studios
November 2008
Well I finally took a few weeks out of my busy schedule and redesigned my site, I hope you like it. My old site was nice but was dated... heck I did it in Flash 6! This new one is a bit easier to maintain since it's built with table-less CSS, xhtml, javascript, Flash applets, and light box. Another thing I didn't like about the old one was that I didn't have any space to showcase my drawings, conceptual art, and sculptures. Keep checking back to this page for updates and thanks for visiting.
Director of online Media & Design, Founder- Dark Hours Studios
October 2008
Above is a picture of my niece and nephews. Just like other kids they celebrated Halloween this year and got some good loot but not as good as years past. I guess the economic slow down hit Halloween too. It was pretty fun. The one thing I don't like about Halloween is how some punk kids don't dress up and go trick or treating. Some kids came in regular school clothes and didn't even bother with a bag. I guess it's understandable if your poor but the dollar store even has a mask you could get.
Director of online Media & Design, Founder- Dark Hours Studios
September 2008
My wife (Nisha) and I celebrated her birthday and caught the ferry to Sausalito... 'twas great fun. We did some shopping and went to The Spinnaker which is a pretty nice place with a thoughtful wait staff. Last year I took her on the Hornblower and jewelry shopping. Now I have to keep trying to top myself every year!
Skill
Design, Art, and Applications
Traditional Art
Drawing
Printmaking
Sculpting
Adobe CS Suite
Photoshop
Illustrator
Dreamweaver
Flash
Window & Mac OS
Microsoft Office Suite
Word
Excel
PowerPoint
Outlook
Project
Swift 3D
Visual Source Safe
FTP Client Software
Web 2.0
Web Trends
New Media Marketing
Search Engine Optimization SEO
Search Engine Marketing SEM
Cost Per Click CPC
Cost Per Action CPA
Content Management Systems
SharePoint
Dot Net Nuke DNN
Drupal
Rainbow
Scripting
HTML, DHTML, XHTML
CSS
JavaScript
ActionScript
Education
B.A. in Multimedia and Digital Graphics
California State University of Hayward (East Bay) – year completed 1999
Recognition
Featured in Yahoo Finance for Item Reclassification MDM Cloud
Featured in "Pocket Games, #17 "05", (Foster Reprints 866.879-9144)
Featured in interview with Bit Business Issue 5 (Japanese Magazine)
Featured in interview with Tech Week Volume 3, Issue 15
(Ai) Art Institute of Sunnyvale: Member of the Program Advisory Committee
Fluent in English, Hindi, Urdu, and listening skills in Punjab
I’ve been exceptionally busy these last few months. In November my wife, daughter (pictured above), and I went to Florida... I was there for business but after that we checked out 
Welcome into the world my daughter Riya Anand. She was born on August 14, 2009 at 6:53pm and is an action-packed lil' ball o' fun. 
For our third anniversary my wife and I went to 
I've been exceptionally busy working on numerous projects and working late hours. I recently finished up a few projects for 
Well I finally took a few weeks out of my busy schedule and redesigned my site, I hope you like it. My old 
Above is a picture of my niece and nephews. Just like other kids they celebrated Halloween this year and got some good loot but not as good as years past. I guess the economic slow down hit Halloween too. It was pretty fun. The one thing I don't like about Halloween is how some punk kids don't dress up and go trick or treating. Some kids came in regular school clothes and didn't even bother with a bag. I guess it's understandable if your poor but the dollar store even has a mask you could get.
My wife (Nisha) and I celebrated her birthday and caught the ferry to Sausalito... 'twas great fun. We did some shopping and went to 
